Gimex International
Tech-Integrated Marketing Services — Performance marketing and programmatic buying, unified through an intelligent automation layer. Our operating principle: Map demand on programmatic. Convert on Meta.
DSP + Meta Integration
Performance Marketing
The Challenge
Most Ad Spend Fails Before It Even Starts
Shallow Targeting
Demographic proxies and broad interest categories leave most impressions wasted on consumers with no genuine purchase intent.
Siloed Audiences
Audience data trapped inside individual platforms cannot be activated across channels, limiting reach and message continuity.
Broken Learning Loop
Conversion channels never inherit upper-funnel intelligence, so every retargeting campaign starts from scratch rather than building on what worked.
Gimex fixes this by building a single audience and measurement loop that connects programmatic and Meta into one cohesive, self-improving system.
One Core Outcome: Revenue Growth + Lower CAC
33K+
Customer Segments
Precision targeting at scale eliminates irrelevant reach and wasted spend.
2.3%
Peak CTR
Versus the industry benchmark of 0.20–0.50%, driven by smarter audience selection.
60%
Video Completion
High-quality placements and audience relevance drive above-average completion rates.
Smarter targeting reduces wasted impressions. Higher-quality leads convert faster. Continuous optimisation means your CAC improves with every campaign cycle — not just in year one.
System Architecture: Map → Export → Convert
The architecture is designed so that no learning is wasted — each stage feeds the next with richer signal, progressively narrowing the funnel towards high-intent, qualified buyers ready to convert.
Gimex International DSP
A full-stack bidding and targeting system built to buy inventory across the open internet — websites, apps, OTT, audio streaming, and more.
Frequency Control
Build awareness through repeat exposure without oversaturating your audience and driving ad fatigue.
Full Audience Portability
Your audiences are never locked away. Export to any conversion channel, including Meta, at any time.
Data Layer
Why Our Targeting Is Fundamentally Different
915M+
Anonymised Profiles
A vast, privacy-compliant data foundation underpinning every targeting decision.
50+
Enrichment Attributes
Income, lifestyle, financial behaviour, location patterns, and purchase history — applied at segment level.
450M+
Devices Reached
Cross-device coverage ensuring consistent messaging across every screen a consumer uses.
Our proprietary Lifestyle Affinity Segmentation (LSI®) clusters consumers into actionable behavioural cohorts — moving beyond demographic guesswork towards genuine purchase intent signals.
First-Party Onboarding + Privacy Controls
CRM & Offline Data Activation
Ingest your existing CRM or offline customer data to build high-fidelity digital audiences and lookalikes — bridging your owned data with our enrichment layer.
- Customer lists → digital audience creation
- Lookalike modelling from best customers
- Offline-to-online attribution bridges
Hashed ID Matching
We support IDFA and MAID hashing throughout the matching process, reducing data exposure risk and maintaining compliance with evolving privacy standards across all jurisdictions.
- Privacy-safe audience matching
- GDPR and data residency compatible
- No raw PII transmitted or stored
Targeting Depth
More Than Demographics — Behavioural Precision at Scale
Psychographic Targeting
Reach consumers based on values, attitudes, and lifestyle affinities — not just age and gender.
POI Visitation
Target consumers based on real-world location patterns — who visits which stores, venues, and landmarks.
Income & Expenditure
Segment by actual financial behaviour and spending propensity, not estimated household income brackets.
Purchase History
Apply category-level purchase signals to find consumers who have already demonstrated relevant buying behaviour.
With 915M population coverage and 33,000+ available segments, our targeting depth is an order of magnitude beyond standard platform audiences.
Inventory Access: Where Your Ads Actually Run
1.4M+ Publishers
Websites, mobile apps, OTT/CTV, games, podcasts, and audio streaming — your brand appears wherever your audience spends their time.
39+ Ad Exchanges
Real-time bidding access across the world's leading exchanges ensures competitive inventory at efficient CPMs.
364 Content Genres
Contextual alignment at a granular genre level means your ads appear in brand-safe, relevant editorial environments.
Ad Quality
Placements That Actually Get Seen
Impressions only count when they're viewed. Our placement strategy explicitly prioritises above-the-fold, high-visibility positions across every format and device.
Viewability Tracking
Real-time monitoring ensures spend is concentrated on placements that meet viewability thresholds.
Fraud Detection
Built-in IVT and bot traffic controls protect budget from invalid traffic before spend is committed.
Reporting & Transparency
Operator-Grade Visibility Into Every Pound Spent
Real-Time Reporting
Up-to-the-minute campaign statistics — no hours-long data lag. React to performance signals as they happen, not the next morning.
Full Transparency + Control
Complete visibility into placements, segments, spend allocation, and performance breakdown. No black boxes — you see exactly what we see.
Granular Insights
Drill down to segment, placement, creative, and device level to understand the true drivers of performance — and reallocate accordingly.
Social Integration
Enrich + Extend Your Meta Audiences
Overlay Enrichment on Meta Audiences
Take your existing Meta custom audiences and apply Gimex enrichment data — income, lifestyle, behavioural signals — to identify the highest-propensity segments within that audience. Stop spending equally across all your followers.
Reach the Same Audience Off-Social
Extend your enriched Meta audience across apps, OTT, and the open web to reinforce messaging frequency in non-social environments — driving recall and conversion propensity before the Meta ad lands.
Optimisation goal: qualified traffic and conversion propensity — not vanity engagement metrics like likes or reach.
Chapter 2 — The Funnel in Detail
Map on Programmatic: Engineering the Top Funnel
01
Eliminate Irrelevant Reach
Apply LSI® segmentation, behavioural, and contextual targeting to exclude low-intent audiences from the outset — reducing CPM waste before a single bid is placed.
02
Build Awareness Efficiently
Run controlled reach and frequency campaigns across 1.4M+ publishers, building brand consideration within qualified audience pools at optimal CPMs.
03
Qualify the Audience Pool
Engagement signals, viewability data, and behavioural overlays progressively score and sort the audience — surfacing the highest-intent cohorts ready for conversion sequencing.
04
Export to Conversion
Transfer enriched, scored audience segments directly into Meta — fully portable, with all accumulated intelligence intact and ready to power precision retargeting.
Convert on Meta
How We Operationalise the Conversion Sequence
Audience Import Structure
Retargeting Pools
Site visitors, engaged users, and qualified segment exports from DSP — prioritised by propensity score.
Lookalikes
Built from high-intent cohorts rather than broad customer lists, ensuring seed quality drives model accuracy.
Tracking, Attribution & Campaigns
Pixel + Server-Side Events
UTM discipline and full funnel event mapping for attribution accuracy. Server-side events where data permissions allow.
Conversion Campaigns
Prospecting via broad and lookalike audiences, segment-specific retargeting, and conversion optimisation toward purchases and leads.
Implementation is adapted to each client's data permissions, consent framework, and funnel architecture — not a one-size-fits-all playbook.
Lead Quality
Don't Send Sales Teams Bad Leads
Propensity-Based Segmentation
Every lead is classified into high, medium, or low propensity cohorts based on behavioural signals, engagement depth, and enrichment data — before it reaches the CRM.
Validation Campaigns
Re-engage leads with targeted retargeting. Leads that re-engage increase their score automatically, surfacing the most motivated prospects for priority follow-up.
LeadScope Scoring Layer
Our proprietary LeadScope system assigns a dynamic score to each lead, giving sales teams a clear, data-backed prioritisation queue rather than an undifferentiated list.
Optimisation Engine
What Automation Does — So Your Team Doesn't Have To
Continuous Budget Reallocation
Spend automatically shifts toward best-performing segments and placements in real time — no manual intervention required.
AI-Driven Outcome Optimisation
Optimise toward leads, sales, and revenue impact — not cheap clicks. The model rewards quality, not volume.
Audience Refresh + Export Cycles
Audience pools are refreshed continuously. LeadScope scores trigger automatic retargeting rules, keeping the funnel current without manual rebuilds.
Frequency Caps + Creative Rotation
Budget pacing rules, spend anomaly flags, and creative rotation are all automated — protecting brand perception and budget efficiency simultaneously.
Operating Model
Setup Speed + Support That Matches Your Pace
Speed Benchmarks
24h
Audience Matching
CRM and offline data matched and activated within 24–48 hours.
30m
Campaign Launch
From brief to live campaign in approximately 30 minutes.
What's Included as Standard
Full Managed Service
AdOps, strategy, and optimisation are included — not sold as premium add-ons. Your dedicated team manages the complexity so yours doesn't have to.
24-Hour Support
Round-the-clock AdOps support ensures issues are resolved before they impact performance or budget.
No Minimums. Transparent Pricing.
Commercial flexibility with no enforced spend floors and fully transparent cost structures — aligned to your actual business model.
Proof Points
Benchmarks That Speak for Themselves
Up to 2.3% CTR
Against an industry average of 0.20–0.50%. Smarter targeting means more relevant ads — and audiences that actually click.
Up to 60% VCR
Video completion rates well above benchmarks, driven by placement quality and audience alignment — not forced views.
33,000+ Segments
Targeting capacity that leaves standard platform audiences behind — across behavioural, psychographic, financial, and location dimensions.
Tangible Business Outcomes
Performance is measured and reported in revenue, lead quality, and CAC reduction — not impressions and reach as proxy metrics.
These are not theoretical capabilities — they reflect the performance benchmarks achieved through the Gimex system operating as designed: a closed-loop, continuously optimising revenue engine.