Demographic proxies and broad interest categories leave most impressions wasted on consumers with no genuine purchase intent.
Audience data trapped inside individual platforms cannot be activated across channels, limiting reach and message continuity.
Conversion channels never inherit upper-funnel intelligence, so every retargeting campaign starts from scratch rather than building on what worked.
Gimex fixes this by building a single audience and measurement loop that connects programmatic and Meta into one cohesive, self-improving system.
Precision targeting at scale eliminates irrelevant reach and wasted spend.
Versus the industry benchmark of 0.20–0.50%, driven by smarter audience selection.
High-quality placements and audience relevance drive above-average completion rates.
Smarter targeting reduces wasted impressions. Higher-quality leads convert faster. Continuous optimisation means your CAC improves with every campaign cycle — not just in year one.
The architecture is designed so that no learning is wasted — each stage feeds the next with richer signal, progressively narrowing the funnel towards high-intent, qualified buyers ready to convert.
A full-stack bidding and targeting system built to buy inventory across the open internet — websites, apps, OTT, audio streaming, and more.
Build awareness through repeat exposure without oversaturating your audience and driving ad fatigue.
Your audiences are never locked away. Export to any conversion channel, including Meta, at any time.
A vast, privacy-compliant data foundation underpinning every targeting decision.
Income, lifestyle, financial behaviour, location patterns, and purchase history — applied at segment level.
Cross-device coverage ensuring consistent messaging across every screen a consumer uses.
Our proprietary Lifestyle Affinity Segmentation (LSI®) clusters consumers into actionable behavioural cohorts — moving beyond demographic guesswork towards genuine purchase intent signals.
Ingest your existing CRM or offline customer data to build high-fidelity digital audiences and lookalikes — bridging your owned data with our enrichment layer.
- Customer lists → digital audience creation
- Lookalike modelling from best customers
- Offline-to-online attribution bridges
We support IDFA and MAID hashing throughout the matching process, reducing data exposure risk and maintaining compliance with evolving privacy standards across all jurisdictions.
- Privacy-safe audience matching
- GDPR and data residency compatible
- No raw PII transmitted or stored
Reach consumers based on values, attitudes, and lifestyle affinities — not just age and gender.
Target consumers based on real-world location patterns — who visits which stores, venues, and landmarks.
Segment by actual financial behaviour and spending propensity, not estimated household income brackets.
Apply category-level purchase signals to find consumers who have already demonstrated relevant buying behaviour.
With 915M population coverage and 33,000+ available segments, our targeting depth is an order of magnitude beyond standard platform audiences.
Websites, mobile apps, OTT/CTV, games, podcasts, and audio streaming — your brand appears wherever your audience spends their time.
Real-time bidding access across the world's leading exchanges ensures competitive inventory at efficient CPMs.
Contextual alignment at a granular genre level means your ads appear in brand-safe, relevant editorial environments.
Impressions only count when they're viewed. Our placement strategy explicitly prioritises above-the-fold, high-visibility positions across every format and device.
Real-time monitoring ensures spend is concentrated on placements that meet viewability thresholds.
Built-in IVT and bot traffic controls protect budget from invalid traffic before spend is committed.
Up-to-the-minute campaign statistics — no hours-long data lag. React to performance signals as they happen, not the next morning.
Complete visibility into placements, segments, spend allocation, and performance breakdown. No black boxes — you see exactly what we see.
Drill down to segment, placement, creative, and device level to understand the true drivers of performance — and reallocate accordingly.
Take your existing Meta custom audiences and apply Gimex enrichment data — income, lifestyle, behavioural signals — to identify the highest-propensity segments within that audience. Stop spending equally across all your followers.
Extend your enriched Meta audience across apps, OTT, and the open web to reinforce messaging frequency in non-social environments — driving recall and conversion propensity before the Meta ad lands.
Apply LSI® segmentation, behavioural, and contextual targeting to exclude low-intent audiences from the outset — reducing CPM waste before a single bid is placed.
Run controlled reach and frequency campaigns across 1.4M+ publishers, building brand consideration within qualified audience pools at optimal CPMs.
Engagement signals, viewability data, and behavioural overlays progressively score and sort the audience — surfacing the highest-intent cohorts ready for conversion sequencing.
Transfer enriched, scored audience segments directly into Meta — fully portable, with all accumulated intelligence intact and ready to power precision retargeting.
Site visitors, engaged users, and qualified segment exports from DSP — prioritised by propensity score.
Built from high-intent cohorts rather than broad customer lists, ensuring seed quality drives model accuracy.
UTM discipline and full funnel event mapping for attribution accuracy. Server-side events where data permissions allow.
Prospecting via broad and lookalike audiences, segment-specific retargeting, and conversion optimisation toward purchases and leads.
Every lead is classified into high, medium, or low propensity cohorts based on behavioural signals, engagement depth, and enrichment data — before it reaches the CRM.
Re-engage leads with targeted retargeting. Leads that re-engage increase their score automatically, surfacing the most motivated prospects for priority follow-up.
Our proprietary LeadScope system assigns a dynamic score to each lead, giving sales teams a clear, data-backed prioritisation queue rather than an undifferentiated list.
Spend automatically shifts toward best-performing segments and placements in real time — no manual intervention required.
Optimise toward leads, sales, and revenue impact — not cheap clicks. The model rewards quality, not volume.
Audience pools are refreshed continuously. LeadScope scores trigger automatic retargeting rules, keeping the funnel current without manual rebuilds.
Budget pacing rules, spend anomaly flags, and creative rotation are all automated — protecting brand perception and budget efficiency simultaneously.
CRM and offline data matched and activated within 24–48 hours.
From brief to live campaign in approximately 30 minutes.
AdOps, strategy, and optimisation are included — not sold as premium add-ons. Your dedicated team manages the complexity so yours doesn't have to.
Round-the-clock AdOps support ensures issues are resolved before they impact performance or budget.
Commercial flexibility with no enforced spend floors and fully transparent cost structures — aligned to your actual business model.
Against an industry average of 0.20–0.50%. Smarter targeting means more relevant ads — and audiences that actually click.
Video completion rates well above benchmarks, driven by placement quality and audience alignment — not forced views.
Targeting capacity that leaves standard platform audiences behind — across behavioural, psychographic, financial, and location dimensions.
Performance is measured and reported in revenue, lead quality, and CAC reduction — not impressions and reach as proxy metrics.
These are not theoretical capabilities — they reflect the performance benchmarks achieved through the Gimex system operating as designed: a closed-loop, continuously optimising revenue engine.
Tech-Integrated Marketing Services — Performance marketing and programmatic buying, unified through an intelligent automation layer. Our operating principle: Map demand on programmatic. Convert on Meta.